PROJECT

Ad Campaign

FOR

Hospital For Special Surgery

ROLE

Art Director

What is a creative way to show one of the nation’s top-ranked hospitals for orthopedics is a destination for patients along the East Coast? This campaign was among the first to brand a hospital based on a real target insight: That people would do anything but stop moving.

This campaign ran for several months on displays in the hospital; online ads; content on a section of the hospital’s website; and had a presence on social media.